Insight From Indonesia Product Conference — part 2
The objective of this article is to repost the insights from the previous Indonesia Product Conference by Apiary Academy. If there are certain errors or discrepancies, feel free to comment on my Medium account. The insights were gathered through note-taking from each speaker. Happy to share with all of you. My apologies if there are any missing links in each piece of information. I hope you all gain more insights after reading this article.
How to advance your career like a pro
by Christophe Hubert — VP of Product at Eden Farm
Average employee daily productive time: 2 hrs & 53 min
Percentage of employee time spent daily on social media: 32%
The average time to refocus after distraction: 23 min & 15 sec
Productivity is how efficiently we use our time & resources to categorize as input compared to achieving the desired results (output). The tips for enhancing productivity are: good at planning and execution and able to demonstrate our ability to find an innovative way to improve our product.
We need to be productive by first knowing our goals, knowing when we finish, and knowing our audience.
Daily Productivity tips:
- Start the day with a plan
a. Break it down into actionable pieces
b. Set a deadline
c. Stay organized
2. Eliminate distractions
3. Delegate tasks
We must also consider too much productivity is also not good because it can lead to rigidity, lack of empathy, and burnout.
Lastly, productivity is a qualitative metric based on perceived value, working smarter not harder.
Predicting the Future : Identifying the Next Big Disruption
by Irzan Raditya — CEO Kata.ai
There are three stages of product market fit
Problem — Solution Fit
This phase consists of finding a problem worth solving, discovering the viable solutions, customer interviews, “Fake it till you make it”, and minimum viable business.
2. Product Market Fits
This is the most important stage: solution productization, where a product is reflection of customer experience and organic growth just happens naturally.
3. Scale
Focus on growing and pouring marketing budget.
Product-Led Growth Strategy
by CPO and Windy Natriavi — Co-Founder of AwanTunai
A comparison between product-led growth and sales-led growth
Product-Led Growth
- Relies on mostly products to drive conversion and revenue
- Free or very low cost
- Benefits typically quite obvious and desireable enough with a single explanation
- Typically simple or easy enough to operate or customize
Wider top funnel
- Free trial or freemium
- Limitless coverage
- Lower CAC (Customer Acquisition Cost)
- Growth loop ratio (# of new user/ # of additional resources) > 1
Sales/market-led growth
- Relies on sales to drive customer conversion
- Typically upfront revenue
- Benefits typically not direct
- Typically needs customization
Can cater to higher-value enterprise users.
Less friction during onboarding.
